Required skills

critical thinking skills to evaluate options for creative display

literacy skills to

interpret information about the needs of the target audience and operational aspects of the display or stand

numeracy skills to work with concepts about size space and layout

planning and organising skills to coordinate practical and creative aspects of display creation

visual literacy skills to work with the elements and principles of design

Required knowledge

industry contexts in which displays are used including

trade and consumer shows

shopping centre promotions

information centre displays

window displays

promotional functions

materials and equipment used for display in different locations and settings such as stages exhibition booths permanent displays and window displays

elements and principles of design as they apply to the creation of displays

visual merchandising techniques using commonly available materials including techniques for maximising the effectiveness of collateral in displays including brochures and posters

work health and safety practices for transporting carrying and assembling the display or stand

safety issues associated with the construction and operation of promotional displays and stands in different venues

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

create a display or dress a promotional stand to meet specific objectives using accepted display techniques and working within typical workplace time constraints

apply the elements and principles of design

create display or stand in a well organised and safe manner

Context of and specific resources for assessment

Assessment must ensure use of

a display space or promotional stand

display and promotional materials used in the relevant industry sector

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to create a promotional display or stand The following examples are appropriate for this unit

evaluation of the creativity and visual appeal of a display created by the individual

use of case studies to assess application of different display techniques to typical industry promotional situations

written or oral questioning to assess knowledge of different visual merchandising techniques safety considerations

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

SITXCOM Make presentations

SITXMPR Coordinate marketing activities

Information to assist in display or stand preparation may include:

Display supplies may include:

Elements and principles of designmay include:

Display techniques may include the use of: